All posts by sinks

Web design – pricing and timescales

If you’re a new business on a market for your first website, you’re probably wondering about the cost and how long it will take for the website to be created. This, as it happens, depends on a few factors we will try to explain here to help you answer all the questions and doubt you might have!
Web design berkshire does not have to be a scary topic, as it happens!

Freelancer? Design Studio? Agency?

To get yourself a website, you can hire a freelancer, or alternatively you can get in touch with a design studio or digital agency to do one for you. It all depends on your needs, and of course your budget.

A freelancer will always charge you less than a studio would for web design london, simply because he’s a one man company, unlike the studio or agency where the price of the website needs to cover a few paychecks and probably the rent on their offices.

Studios and agencies are, on the other hand, a better choice when you’re after a complex website, utilising a bespoke CMS engine or eCommerce platform. If that’s the case with you, digital agency should be your choice. The cost will be significantly higher, but you can be sure the end product will be of the highest quality possible and to a professional standard.

For standard websites, a freelancer will not charge you a lot, as they will most likely use open source solutions to cut the cost down. This is really all you need for a small or a start up business.

How long will it take?

Now that’s a very good question! Theoretically, a freelancer being a one man company should take more time to finish a website for you than a team of designers and developers from an agency or a studio, BUT… Truth is, most digital agencies will put your project in a queue, and then even after they start working on it, take a very long time to finish. A freelancer, on the other hand, cannot afford to waste time as he needs to earn a living, not being on a regular paycheck but rather working on a per project basis.

Now that you have a website, how will you be found on the internet?

A lot of people think that once they have a website, they will be automatically found on Google by people interested in their services. And while a well SEO berkshire optimized website might rank well on search engines where there is little to no competition, this is not usually the case.

You will need to consider both SEO london and PPC advertising. Now, PPC is something you can easily do yourself – just sign up for a free Google AdWords account and create some ads for yourself. The beauty of that is that you only pay when someone actually clicks on your ad and visits the site. You can control how much you are willing to pay as well!

SEO, on the other hand, will take some time to be done, as well as cost you a lot, but in the end you get to rank naturally in Google without paying for everu click, which is worth considering.

Summary

So, in conclusion, if time is a factor for you, hir a freelancer. On the other hand, if you need a bespoke system, a design studio or a digital agency should probably be your choice, even if it means the project will take much longer.